Ahh it’s spring, my favorite season! This is the season for blooming flowers, May showers, and for many of us—spring cleaning. And while you probably remembered to clean out your pantry and reorganize your garage, you may have forgotten the areas of your Google Analytics account that could use some tidying.

Luckily for you, I have some tips to help you clean your analytics account.

I used Google Analytics to discover that my company's competitor was searching our website to understand the prices we offered for each route. Here's a map visualization of the routes they searched using Tableau.

Need an easy to understand Google Analytics Dashboard? This is the perfect dashboard to monitor your ecommerce store or nonprofit donations and understand how to increase revenue. Get this free dashboard today.

Krystal Hargrove was one of the first people I talked to when I started my consultancy this summer and her insight into the nonprofit space was invaluable. So when I was creating my #GivingTuesday blog series, Krystal was the first person I thought of to share her design expertise in a guest post.

Check out her guest post on my blog sharing best practices for Giving Tuesday donation page design.

#GivingTuesday is a global giving event that takes place the Tuesday after Thanksgiving (its December 1, 2020 this year) and has boosted the end of year fundraising efforts of nonprofits since 2012. If you haven’t started planning your #GivingTuesday campaign yet, don’t worry, it’s not too late—keep reading for my top 5 tips for a successful giving day campaign.

For North Texas Giving Day 2020, Taylored Data partnered with Bishop Arts Theatre Center to manage their Google Ads campaign and helped to double their YoY donations.

Read my case study to learn how I grew Google Ads engagement by 120x and helped raise over $17K in three days for the Dallas nonprofit.

One of the challenges I had when first working with Squarespace was adding Google Tag Manager. While CMSs like WordPress use a simple plugin, you actually have to add the GTM JavaScript snippets to a Squarespace site through the code snippet setting. Save yourself some time and read below to install GTM in under 10 minutes!

GTM is the easiest way to install GA without the help of a developer. Watch this video to learn how to add Google Analytics to your Google Tag Manager account in under 5 minutes!

If you’ve ever manually created campaign tracking links, you know that it’s a tedious but necessary task to assess your marketing efforts. Luckily for you, I’m sharing my personal template to quickly create UTM parameters regardless of analytics tool. Continue reading to learn how to use it!