My Digital Analytics and Small Business Blog

Get inspired, learn something new, and sharpen your digital analytics skills.

Taylor Martin Taylor Martin

How to Use Screaming Frog to Check for Missing Google Analytics Tags

If pages on your website are missing the Google Analytics and Google Tag Manager tracking codes, you could lose valuable data that helps you improve your KPIs. Fortunately, you can use the SEO tool Screaming Frog to crawl every page of your website and validate that your analytics tags are placed on every page.

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Taylor Martin Taylor Martin

How to Track Your Calendly Bookings with Google Analytics

If booking calls is an important part of your business, I recommend tracking these bookings in Google Analytics along with your other conversions so you can better understand user behavior and the effectiveness of your marketing campaigns.

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Taylor Martin Taylor Martin

Spring Clean Google Analytics for Better Insights

Ahh it’s spring, my favorite season! This is the season for blooming flowers, May showers, and for many of us—spring cleaning. And while you probably remembered to clean out your pantry and reorganize your garage, you may have forgotten the areas of your Google Analytics account that could use some tidying.

Luckily for you, I have some tips to help you clean your analytics account.

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