Digital Analytics Audit
Make sense of your data with an analytics audit Taylored to your business.
Do any of these sound familiar?
Your company’s leadership is losing faith in your Google Analytics implementation’s ability to deliver trustworthy insights
You want to get insights from your data, but you’re not sure where to start
Your digital analytics implementation was done a long time ago and hasn’t been updated since
If so, it's time to get an expert's opinion on the issues with your data and Taylored solutions to get your analytics back on track.
A Taylored Assessment
My audit is comprehensive—I manually review over 75 configuration settings! I customize my Google Analytics audit to your unique business needs and goals so that you can improve your organization’s use and trust of your analytics tool. Some of the things I check include:
Tracking Code Issues
Old analytics tracking code
Improper code placement
Incorrectly implemented cross-domain tracking
Account Issues
Multiple views or report suites with the same set up and data
Internal (employee) traffic isn’t filtered out of customer reports
No filters for spam traffic or Personally Identifying Information (PII) which can result in violation fines
Campaign Tracking Issues
Inconsistent naming conventions for campaign parameters
Custom campaign parameters not being used
Incorrectly parsed URL parameters
Preview My Analytics Audit
What You’ll Get
A comprehensive pdf report detailing your implementation’s configuration issues and of fixes
Strategic recommendations to improve your analytics implementation; prioritized by impact
A post-audit phone call to discuss the identified areas of improvement and my recommended next steps
My Process
1. Book a Discovery Call
When you’re ready to get started, book a discovery call with me.
2. Discovery Call
During our call, we’ll talk about your business: your goals, the issues you have with your analytics implementation, and how you feel about your current implementation.
3. Proposal
Before we begin the project, I will provide you with a proposal that details the project scope, deliverables, timeline, expectations, and fees.
4. Audit documentation
Now for the fun part! During this phase, I dig into your analytics implementation and account to find any issues that are blocking your team from realizing the full potential of your analytics investment. For each discovered issue, I’ll provide a prioritized list of recommended next steps.
5. Post-audit phone call
Finally, we’ll schedule an hour call to go over your audit and the proposed next steps. This is your time to ask any questions about my recommendations to improve your Google Analytics implementation .